xo khloé by khloé kardashian a personal signature perfume 2024

XO KHLOÉ by Khloé Kardashian: A Personal Signature Scent

Khloé Kardashian introduces XO KHLOÉ, her first solo fragrance, created in partnership with Luxe Brands. This deeply personal project reflects her vision of empowerment, warmth, and beauty. Debuting on November 25 at Harrods in the UK and December 1 at Ulta Beauty in the US, this scent marks a new chapter in Khloé’s journey, blending thoughtful craftsmanship with her creative perspective.



A Fragrance Crafted with Purpose

XO KHLOÉ embodies Khloé’s intention to inspire confidence and radiate positivity. It is a fragrance designed to envelop the senses with strength and serenity. Years in the making, it brings together the expertise of master perfumers Clément Gavarry and Alberto Morillas, resulting in a composition that feels both intimate and uplifting. The process drew from her personal experiences and the input of her family and fans, ensuring a meaningful connection at every stage.

Composition: A Floral Woody Journey

The fragrance belongs to the floral woody family, weaving together soft florals, delicate fruits, and warm, grounding notes. Each layer tells a story of elegance and warmth.

  • Top Notes: Crystallized rose petals, lavender, and sage blossom open the scent with a soft, floral freshness and an herbal touch.
  • Heart Notes: Orange blossom water, praline, and juicy peach create a rich, sweet heart that adds depth and charm.
  • Base Notes: Tonka bean, soft woods, moss, and musk provide a warm, sensual foundation, leaving a lingering impression.

This blend reflects Khloé’s vision of a fragrance that adapts to moods, offering comfort and confidence.

xo khloé by khloé kardashian a personal signature fragrance

The Inspiration Behind XO KHLOÉ

Khloé describes this fragrance as her most personal project to date. While her previous ventures in perfumery were collaborative, this marks the first time she has created a scent entirely on her own. She views it as an opportunity to express her individuality and connect with others through a shared sensory experience. Her goal was to create a fragrance that makes people feel incredible, whether it’s boldness, sensuality, or the reassuring warmth of a familiar embrace.

The Bottle: A Reflection of Elegance

The bottle design mirrors the sophistication of the fragrance within. Its clean, modern lines and soft tones evoke simplicity and refinement, while subtle details hint at the luxurious nature of the scent. This visual harmony complements the olfactory experience, creating a cohesive representation of Khloé’s vision.

Launch Campaign

XO KHLOÉ will be introduced through a behind-the-scenes campaign that highlights Khloé’s creative journey. Immersive experiences at Harrods and Ulta Beauty will offer fans the chance to engage with the fragrance on a deeper level, further connecting them to its story and essence.

Key Notes

A Fragrance of Strength and Serenity

XO KHLOÉ reflects Khloé Kardashian’s dedication to creating a fragrance that resonates with her values. It is a celebration of love, individuality, and the joy of sharing beauty with others. With its thoughtful composition and meaningful inspiration, it offers a sensory experience that feels both timeless and personal.

Khloé Kardashian Fragrances

XO KHLOÉ by Khloé Kardashian: A Personal Signature Scent

Khloé Kardashian introduces XO KHLOÉ, her first solo fragrance, created in partnership with Luxe Brands. This deeply personal project reflects her vision of empowerment, warmth, and beauty. Debuting...
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