Vera Wang LOVE: A Fragrance that Blooms at Dusk

A New Era in Vera Wang Fragrance

Vera Wang LOVE debuts in 2025 as a new pillar fragrance and a standout addition to the house’s fragrance line. Following the 2023 release of Rock Princess, LOVE marks a bold return to the fragrance scene. This new release is available exclusively at Ulta Beauty in the United States and arrives in a striking, ring-shaped bottle – a sculptural object that mirrors the theme of devotion without repetition or nostalgia.

A Fragrance Sculpted by Twilight

At the heart of Vera Wang LOVE is an ingredient made to measure: Queen of the Night, also known as Belle de Nuit. This rare flower opens only after sunset, revealing its petals briefly in the dark, as if timed to emotion rather than daylight. That fleeting quality informs the soul of this perfume. It is not ornamental. It is sensory, complex, and intentionally feminine.

The scent is built on an Amber Floral structure, designed to evolve on the skin from light to shadow, from opening spark to enveloping warmth. It does not unfold loudly, but with control – never rushed, never delayed.

Fragrance Structure: A Defined Composition

The formulation reveals itself in layers:

• Top Notes:
  Mandarin Essence, Pink Pepper SFE, Blackcurrant Accord
  A fresh opening that lifts with citrus, spice, and green fruit. These notes introduce clarity before softening into the core.
• Heart Notes:
  Queen of the Night NaturePrint, Indian Tuberose Absolute, Jasmine Sambac Absolute
  The middle layer carries the signature. The floral heart is radiant but never overpowering, held in balance by the creamy depth of tuberose and the warmth of jasmine.
• Base Notes:
  Ambrox Super Z11 HD, Vanilla Accord
  This stage grounds the perfume. It doesn’t weigh it down but gives it longevity and presence, leaving a skin-like trace that lasts through the day without turning opaque.

Feminine. Confident. Radiant.

The brand describes Vera Wang LOVE with three words: feminine, confident, and radiant. These aren’t marketing slogans – they reflect the structure of the scent itself. It’s crafted to support the wearer, not to speak louder than her. The presence is assured, but not dominating. The sweetness is tempered by clean woods and amber accords. The floral is never powdery or nostalgic.

This is a scent that works close to the skin, but doesn’t disappear. It becomes a quiet part of the person who wears it. It adapts without retreating. It leaves room for movement.

The Bottle: An Icon Reimagined

LOVE is presented in a ring-shaped flacon, a detail that serves both function and symbolism. Its sculptural shape suggests unity, strength, and adornment – but without direct reference to bridal codes. This is not a scent for a single day. It is built for everyday radiance.

The design makes an immediate impression. Semi-translucent, curved, and balanced, the bottle captures light and gives it back in fragments, much like the Belle de Nuit flower it contains in olfactive form.

A New Fragrance Chapter for Vera Wang

The Vera Wang fragrance collection includes over 30 perfumes across decades, with the Princess line standing as one of the brand’s most iconic contributions to popular perfumery. But LOVE departs from fantasy-driven narratives. It enters a new space – clean, modern, and built for women who don’t need their scent to explain them.

LOVE is not a variation of something past. It is a fresh direction that speaks to the present moment. In its design, in its formulation, and in its restrained intensity, it shows the maturity of a brand that continues to evolve – quietly, precisely, and always with intent.