Amandine Clerc-Marie, the talented perfumer behind Burberry Goddess, aimed to redefine the common use of vanilla and elevate its potential. To achieve this, she utilized three distinct types of vanilla extraction. The first is a Vanilla Infusion, providing a bright and woody vanilla essence. The innovative inclusion of Firgood™, or “Vanilla Caviar,” adds a sweet, rich, and animalic touch to the fragrance. Lastly, Vanilla Absolute, a darker and more intense variation, enhances the perfume with a mysterious and milky allure. This carefully curated blend aims to deliver an exceptional olfactory experience that is both unique and captivating.
Burberry’s Goddess advertising campaign is a testament to the power of self-discovery and the collective strength of women. Depicting Emma Mackey amidst a pride of lionesses, the imagery showcases unity, strength, and confidence. By intertwining live footage of lionesses in their natural habitat with CGI technology, Burberry creates an imaginative world in which Emma and the lionesses become one. This symbolic representation of female empowerment encourages individuals to tap into their inner strength and ascend the challenges that lie ahead.
In the campaign, Emma Mackey draws inspiration from the collective power of the lionesses and the support of women throughout history. Her empowering statement resonates with the idea of unity and standing strong together. Representing the phenomenal strength and support found in female unity, the pride of lionesses reflects the potential for each woman to discover her inner goddess and achieve incredible feats. The brand emphasizes that, collectively, we can all harness our inner power and strive for the extraordinary.
Burberry Goddess Eau de Parfum is a fragrance that embraces the essence of self-discovery, confidence, and shared strength among women. By combining the timeless appeal of vanilla with a touch of lavender, this alluring scent captivates the senses and transports wearers to a cherished time and place. The evocative imagery and narrative of the advertising campaign further reinforce the message of empowerment and unity. Burberry’s Goddess campaign serves as an inspiring reminder that, together, we can uplift and support one another, encouraging the exploration of our inner power and achieving remarkable accomplishments.