the rolling stones rs no.9 a fragrance inspired by soho’s spirit 2024

The Rolling Stones RS No.9: A Fragrance Inspired by Soho’s Spirit

The Rolling Stones have introduced their first-ever fragrance, RS No.9, a bold creation that draws deeply from the essence of Soho, London. Developed by Catherine Selig, this Eau de Parfum pays homage to the vibrant culture of the 1960s, a time and place forever tied to the band’s origins. With only 999 bottles available, the fragrance is a rare and personal exploration of the energy and style that defined the era.

A Connection to Soho’s Legacy

Soho holds a special place in The Rolling Stones’ history as the site of their first performance. The fragrance channels the rebellious and creative atmosphere of this iconic neighborhood, celebrating its artistic heritage and cultural dynamism. RS No.9 captures this narrative through its composition, which reflects the bold contrasts and raw elegance that characterize the band’s identity.

Notes That Tell a Story

RS No.9 is an Oriental Woody fragrance designed to evoke texture, depth, and complexity. Each note represents an aspect of The Rolling Stones’ artistic journey, offering a layered sensory experience.
  • Top Notes: Bergamot, Lemon, Worn Leather The opening is lively and refreshing, blending bright citrus tones with the rugged richness of worn leather. This combination creates a striking introduction that mirrors the vibrant streets of Soho.
  • Heart Notes: Leather, Oak, Labdanum The heart intensifies with smoky oak and resinous labdanum, creating an earthy, sophisticated layer. The addition of leather enhances the composition with warmth and depth, evoking a sense of timelessness.
  • Base Notes: Oud, Musk, Patchouli The base is grounded by the woody intensity of oud, softened by musk and enriched by the earthy complexity of patchouli. These notes leave a lasting impression, encapsulating the rich legacy of the band and their connection to the cultural fabric of Soho.

Design Rooted in Creativity

The design of RS No.9 reflects the band’s edgy aesthetic and the visual identity of their Carnaby Street flagship store. The red apothecary-style bottle is adorned with the iconic tongue and lips logo, surrounded by graffiti-inspired elements. The design captures the energy of the band’s performances while maintaining a sense of sophistication. The limited-edition nature of the fragrance elevates its status. With only 999 bottles available, each priced at £99.99, RS No.9 is more than a fragrance—it is a collector’s piece that bridges the worlds of music, history, and scent.

Collaboration and Vision

Created in partnership with Nirvana Brands and Bravado, RS No.9 is part of an ongoing expansion of The Rolling Stones’ brand. Catherine Selig, the perfumer behind the fragrance, described the project as an exploration of the band’s timeless artistry. Her composition reflects their unpredictable performances and enduring legacy, bringing their spirit to life through scent.

Availability and Experience

RS No.9 is available through select locations, including the RS No.9 Carnaby store in London, the RS No.9 Tokyo store, and online. Its exclusivity ensures that it remains a unique addition to any collection, while its design and composition speak directly to fans of the band’s music and history. RS No.9 is a fragrance that embodies a pivotal moment in time, brought to life with authenticity and creativity. It celebrates the intersection of music, culture, and personal expression, offering a sensory journey through the legacy of The Rolling Stones.
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