rihanna has officially stepped into her role as the new face of dior j’adore

The Iconic Fusion: Rihanna Stars in Christian Dior’s J’adore Campaign Film

The fashion and beauty industry has been abuzz with anticipation since the announcement that Rihanna will be the new spokesperson for Christian Dior’s J’adore. Rumors started circulating in April about Rihanna taking on the role that Charlize Theron has had for a while. Christian Dior’s official announcement in June increased the excitement, and the first print campaign left everyone hungry for additional information. Finally, the long-awaited campaign film starring Rihanna, directed by the renowned Steven Klein, has been revealed.

This one-minute video immerses us in the lavish Palace of Versailles, beautifully showcasing the opulence and magnificence of the J’adore fragrance. In the beginning of the movie, there is a captivating scene where Rihanna takes off a stylish all-black outfit, displaying her iconic grace and confidence. Afterwards, she grabs a bottle of J’adore from a safe spot and puts on a stunning, shining gold dress created by Maria Grazia Chiuri, the creative director of Christian Dior.

While moving through the lavish rooms of the palace, Rihanna is closely followed by the camera, which captures her unmistakable presence. A particularly memorable scene takes place in the Hall of Mirrors, where the way light and reflection interact adds to the surreal atmosphere of the movie. Versailles’ stunning backdrop, along with Rihanna’s elegance, produces an enchanting ambiance.

The movie reaches its climax with a breathtaking outdoor moment at sunrise, with Rihanna striding confidently through a large pond at Versailles. At sunrise, she confidently declares, “Turn your dreams into reality,” embodying the spirit of J’adore perfume, which honors resilience, womanhood, and chasing after your goals.

Rihanna truly embodies the spirit of J’adore. Her connection to the fragrance runs deep – she’s been a fan of it for years. “I have always loved this perfume. My mother worked in a perfume shop and she used to bring home the testers when they were almost empty. There was always a bottle of J’adore in the house,” Rihanna shares.

Enhanced by Rihanna’s popular song “Love on the Brain,” the soundtrack creates a soulful atmosphere.

Photo: Steven Klein , Courtesy of Dior

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