The Fragrance Foundation France Awards 2024: A Night of Scented Triumphs

A Triumphant Night for Jean Paul Gaultier

Jean Paul Gaultier, in partnership with Puig, emerged as the evening’s standout, securing three prestigious accolades. The iconic Le Male Elixir was crowned Best Men’s Fragrance of the Year in the People’s Choice segment. Meanwhile, the striking Gaultier Divine clinched both the Best Bottle Design and Best Communication for women’s fragrances in the Professional Awards category, reinforcing Gaultier’s innovative prowess.

Lancôme’s Crowning Glory

Lancôme’s La Vie est Belle Iris Absolu captivated the public, earning the title of Best Women’s Fragrance of the Year in the People’s Choice category, a testament to its enchanting allure and widespread appeal.

Professional Excellence Recognized

Burberry’s Goddess, by Coty, was honored as the Best Fragrance among Women’s Launches, showcasing its sophistication and market impact. A Special Prize from the Fragrance Foundation France was awarded to Yves Saint Laurent Beauté’s MYSLF, highlighting its exceptional contribution to the fragrance world.

Givenchy’s Double Victory

Givenchy, under LVMH, secured two notable awards: Best Women’s Line Extension for L’Interdit Rouge Ultime and Best Fragrance from a Brand Belonging to a Group in the Niche Awards category with Téméraire La Collection Particulière, celebrating the brand’s ongoing excellence and innovation.

Sephora’s Customer Experience Triumphs

In newly introduced categories aimed at enhancing consumer engagement, Sephora excelled, winning both Best Fragrance Customer Experience at Point of Sale and Best Customer Experience in E-Commerce, underscoring their commitment to exceptional retail experiences.

Honoring Emerging Talent

To spotlight burgeoning brands, a new award for Best Fragrance from a Young Independent Brand Under Five Years Old was inaugurated. Maison Rebatchi’s Vanilla Riviera earned this accolade, marking its promising entry into the niche market.

Insights and Analyses in the Special-Edition Magazine

In collaboration with BW Confidential, the Fragrance Foundation France released a special-edition magazine, offering a comprehensive overview of the 2024 winners and nominees. The edition provides an in-depth analysis of the French fragrance market, exploring social media’s impact, particularly TikTok, on consumer trends. Additionally, it features insights from five leading perfumers on market evolution and an exclusive interview with The Fragrance Foundation France President, Philippe Ughetto.

The 2024 Award Winners at a Glance

People’s Choice Awards

• Best Women’s Fragrance of the Year: La Vie Est Belle Iris Absolu – Lancôme (L’Oréal)
• Best Men’s Fragrance of the Year: Le Male Elixir – Jean Paul Gaultier (Puig)
• Best Fragrance Customer Experience at Point of Sale: Sephora – Fragrance Fountain Wall
• Best Customer Experience in E-Commerce: www.sephora.fr – Mother’s Day “Celebrate all our Mothers”

Professional Awards

• Fragrance Foundation France Special Prize: MYSLF – Yves Saint Laurent Beauté (L’Oréal)
• Best Fragrance among Women’s Launches: Burberry Goddess – Burberry (Coty)
• Best Bottle Design among Women’s Launches: Gaultier Divine – Jean Paul Gaultier (Puig)
• Best Communication among Women’s Launches: Gaultier Divine – Jean Paul Gaultier (Puig)
• Best Women’s Line Extension in an Existing Range: L’Interdit Rouge Ultime – Givenchy (LVMH)
• Best Men’s Line Extension in an Existing Range: Boss Bottled Elixir – Hugo Boss (Coty)
• Best Unisex Fragrance: Eau de Rochas Citron Soleil – Rochas (Interparfums)
• Best Niche Fragrance:
  • From a Brand Belonging to a Group: Téméraire La Collection Particulière – Givenchy (LVMH)
  • From an Independent Brand Over Five Years Old: Guidance Eau de Parfum – Amouage
  • From a Young Independent Brand Under Five Years Old: Vanilla Riviera – Maison Rebatchi

Responsible Innovation Award

• Up-and-Coming Brand: Myrrhe & Bois Brûlés – Carlotha Ray
• Established Brand: Prada Paradoxe Intense – Prada (L’Oréal)

The Fragrance Foundation France Awards 2024 highlighted the creative brilliance and consumer resonance of the world’s leading fragrance houses, celebrating both established names and rising stars in the industry.