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Les Éternels de Balmain: A New Era of Fragrance by Balmain Beauty

Balmain has officially unveiled its foray into the luxury beauty market with Les Éternels de Balmain, a groundbreaking fragrance collection that marks the brand’s deep dive into olfactory artistry. This inaugural collection, crafted under the license of Estée Lauder, reflects the vision of Creative Director Olivier Rousteing, blending the timeless elegance of Balmain’s Parisian heritage with a modern, inclusive approach to beauty. Comprising eight all-gender Eaux de Parfum, Les Éternels de Balmain redefines what it means to wear a fragrance—transforming scent into an exploration of identity and self-realization.

A Journey Through Time and Scent

Les Éternels de Balmain is more than a collection; it’s a journey through the brand’s storied past and a bold step into the future. The collection is thoughtfully divided into four olfactive families—Musk, Amber, Floral, and Woody – each embodying different aspects of personal identity. These fragrances are designed to resonate with the wearer on a profound level, echoing the complexity and nuance of the human experience.

Olivier Rousteing, the driving force behind this ambitious project, immersed himself in every detail of the collection’s creation. From conceptualization to the development of each scent and the design of the packaging, Rousteing’s influence is palpable. He revisited Balmain’s archives to revive four iconic legacy scents – Vent Vert, Ivoire, Ébène, and Carbone – reinterpreting them for the modern age. These are complemented by four new fragrances – Sel d’Ambre, Rouge, Bronze, and Bleu Infini – each a testament to Balmain’s commitment to innovation and artistic expression.

Exploring the Fragrances of Les Éternels

  1. Carbone Eau de Parfum: In its signature black bottle, Carbone represents the duality of identity with a bold contrast between maximalist musk and minimalist rose. The fragrance opens with the clean yet complex scent of white musk, enveloping the darker, more sensual facets of suede and cumin, creating an intricate balance between light and shadow.
  2. Sel d’Ambre Eau de Parfum: Housed in a reflective golden bottle, Sel d’Ambre captures the mystique of desert nights with its glowing amber and oceanic ambergris. The fragrance balances warm spices with cool mineral notes, embodying a sense of inner peace and tranquility.
  3. Vent Vert Eau de Parfum: Vent Vert breathes new life into the classic green fragrance created by Pierre Balmain in 1947. Its translucent emerald-green bottle houses a vibrant blend of vert de mandarine and jasmine, enhanced by the verdant notes of basil, spearmint, and blackcurrant for a modern celebration of nature.
  4. Rouge Eau de Parfum: Rouge, in its passion-red bottle, draws inspiration from the allure of stardom and success. This floral fruity fragrance is a radiant bouquet of lily, osmanthus, and ylang-ylang, flirting with the warmth of georgywood, embodying the seductive power of love.
  5. Ivoire Eau de Parfum: Ivoire, an update of the 1979 classic, reflects the optimism of modern Paris. In its crystal-clear bottle, the fragrance pairs the intoxicating scent of tubéreuse de nuit with the rugged depth of vetiver, creating a harmonious blend of opulence and natural beauty.
  6. Bronze Eau de Parfum: Encased in a metallic copper bottle, Bronze symbolizes rebirth, inspired by Rousteing’s personal journey of healing. The fragrance contrasts blazing cedarwood with the cooling freshness of patchouli, underscored by the raw, primal energy of tobacco and black pepper.
  7. Ébène Eau de Parfum: Ébène, with its dark brown bottle, revives Balmain’s 1983 Africa-inspired fragrance. This scent, rooted in ebony wood and myrrh oil, explores themes of self-discovery and the journey to uncover universal origins, enriched by the warm spices of tobacco and cinnamon.
  8. Bleu Infini Eau de Parfum: Bleu Infini, in a translucent blue bottle, evokes the endless freedom of the Mediterranean. The scent marries the warmth of cistus absolute with the cool, saline notes of lichen and clary sage, capturing the infinite horizon where land meets the sea.

A New Chapter in Balmain’s Legacy

Les Éternels de Balmain represents a bold new chapter in the house’s legacy, merging Pierre Balmain’s timeless vision with Olivier Rousteing’s innovative spirit. Each fragrance in the collection is a reflection of Balmain’s DNA, offering a deeply personal and universal exploration of identity. This collection is not just a celebration of Balmain’s past but a declaration of its future—a future where beauty is inclusive, expressive, and eternally captivating.

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