Marc Jacobs has long been a venerated name in the world of fashion, known not only for his innovative clothing designs but also for his influential fragrance line. His first major success in perfumery came with the launch of his eponymous Eau de Parfum in 2001, but it was the introduction of the Daisy fragrance in 2007 that truly cemented his status in the fragrance world. This initial Daisy offering, designed by the esteemed perfumer Alberto Morillas, was a masterclass in sophistication and allure, its bottle adorned with charming daisy flowers—a motif that would become iconic. Nearly two decades later, the Daisy line continues to thrive, expanding under the creative vision of Marc Jacobs and his team. In 2024, the Daisy collection welcomed a bold new member: Daisy Wild. Crafted by a trio of perfumers from Givaudan—Sonia Constant, Roxanne Kirkpatrick, and Adriana Medina—this fragrance marks a daring evolution in the Daisy saga, inviting wearers to explore the untamed beauty of nature.
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