The Artistry of Perfumer Frank Voelkl
Frank Voelkl, a luminary in modern perfumery, lends his expertise to DKNY 24/7, crafting a scent that merges traditional sophistication with modern, edgy elements. This Floral Woody Musk fragrance is meticulously designed to attract a young, fashionable audience seeking a signature scent that reflects their exuberant lifestyle and persona.
Exploring the Fragrance’s Complex Profile
DKNY 24/7 kicks off with a stimulating array of top notes. The sharp zest of pink pepper cuts through the subtle tartness of rhubarb, providing an invigorating opening. Meanwhile, the unique addition of Quincester – a specialty note from Firmenich – offers a fresh, sour quince scent that innovates from the first encounter.
Progressing to the heart of the fragrance, a lavish floral display unfolds. Luxurious notes of rose centifolia are intertwined with the exotic allure of tuberose and jasmine sambac, creating a rich, floral heart that captivates and charms. These are beautifully complemented by green notes that evoke the fresh, open spaces of urban greenery.
The scent’s foundation is robust, with upcycled cedarwood and creamy sandalwood forming a warm, enveloping base. These are enriched by musk and the contemporary sophistication of Ambrox super, ensuring the fragrance leaves a memorable and lasting impression.
FRAGRANCE NOTES
Why DKNY 24/7 Resonates with the Youth
DKNY 24/7 is like a modern lifestyle emblem. Designed for those who are youthful at heart and embody the tireless spirit of New York City, this perfume aligns with contemporary trends that value both ecological responsibility and innovative design. This collaboration with Inter Parfums Inc. highlights a shift towards sustainability in fragrance creation, appealing directly to environmentally conscious consumers.
A New Definition of Urban Sophistication
DKNY 24/7 is poised to become a beloved choice among young women globally, offering a scent that is as dynamic and vibrant as their own lives. With its innovative fragrance profile and a focus on sustainability, Donna Karan’s new perfume is an expression of urban sophistication and a nod to the stylish, energetic nature of New York City.
Georgia Palmer, a renowned model, stars in the DKNY 24/7 fragrance campaign, which coincides with the launch of the DKNY 24/7 Collection. Directed by Theo Stanley, known for his authentic cinematic style, the campaign captures the essence of DKNY’s youthful audience. Accompanied by Dan Jackson’s photography, the visuals blend sophistication and New York City’s energy. Palmer embodies the modern, confident DKNY woman, reflecting the brand’s chic and versatile lifestyle. The campaign showcases the seamless integration of the fragrance and clothing line, emphasizing urban adaptability and style. Overall, the DKNY 24/7 campaign, featuring Palmer, Stanley’s direction, and Jackson’s photography, is a compelling fusion of fashion, fragrance, and New York City’s essence.