A Lively Composition
Fragaria opens with an energizing combination of pink pepper, bergamot, and mandarin. The interplay of citrus and spice forms a vivid introduction, awakening the senses with brightness and warmth.
At its core, the fragrance celebrates the lush sweetness of strawberries, blending them with the soft, powdery elegance of violet. This heart creates a gentle transition, highlighting the natural beauty of summer’s favorite fruit.
The fragrance’s base is grounded by cedarwood and vetiver, which bring a rich, earthy depth. These notes add structure to the lighter elements, ensuring a harmonious and enduring presence on the skin.
- Top Notes: Pink Pepper, Bergamot, Mandarin
- Heart Notes: Strawberry, Violet
- Base Notes: Cedarwood, Vetiver
Inspiration and Craft
The name Fragaria, derived from the Latin term for strawberry, reflects the central focus of this creation. Creed uses the strawberry’s natural sweetness as a foundation, layering it with complementary florals and woods to create a fragrance that feels both fresh and refined. This thoughtful approach transforms a familiar summer scent into an intricate olfactory journey.
The composition celebrates the fleeting charm of British summers, where sunny days are infused with the scent of ripened fruit and blooming gardens. Each layer of the fragrance mirrors these moments, from the brightness of morning air to the warmth of sunlit afternoons.
Exclusive Pre-Launch Experiences
Ahead of its official release, Fragaria will be previewed at Selfridges locations in London and Manchester during December 2024. These pre-launch events include festive elements inspired by the fragrance’s notes, such as champagne and strawberries with cream. Guests will also enjoy personalized gift-wrapping services, adding a luxurious touch to the holiday season.
Design and Presentation
The bottle design reflects Fragaria’s vibrant character. Its pink hue, adorned with subtle glitter, is accented by silver details, creating a playful yet sophisticated aesthetic. This design embodies the fragrance’s essence, offering a visual representation of its fruity and floral charm.
Availability and Pricing
Fragaria will initially be available at Selfridges and Creed boutiques before becoming more widely accessible. Priced at £260 for a 75ml bottle, it is positioned as a premium fragrance, appealing to those who value artistry and craftsmanship in perfumery.
A Sensory Reflection
Fragaria by Creed encapsulates the lighthearted spirit and natural beauty of summer, offering a balanced composition that feels both playful and elegant. Its carefully curated notes invite wearers to carry a touch of the season wherever they go, creating a lasting impression with each encounter.
