Lacoste

Lacoste is a renowned French fashion brand known for blending style and comfort since its inception in 1933. Founded by tennis star René Lacoste and André Gillier, the brand first made waves with its iconic polo shirts, marked by the distinctive green crocodile logo. Originally just in crisp tennis white, these shirts have colored the fashion landscape since 1952, becoming synonymous with the relaxed yet stylish ‘preppy’ vibe of the 1980s—a style that continues to resonate today.

The brand didn’t stop at apparel. In the 1980s, Lacoste ventured into accessories like shoes, watches, sunglasses, and even fragrances. Their debut scent, Lacoste for Men, launched in 1984, marked the beginning of a sophisticated fragrance line that caters to both men and women. With names like Lacoste Essential and Touch of Pink, each fragrance invites a touch of sporty elegance, perfectly capturing the essence of Lacoste’s heritage. These offerings, created in partnership with Procter & Gamble, ensure that the Lacoste spirit – a blend of comfort, style, and sporty flair – is just a spritz away.