September 16, 2024

Balmain

Balmain Beauty, established in 2022 through a partnership between Balmain Paris and The Estée Lauder Companies, celebrates global beauty and diversity. Created with Olivier Rousteing, Balmain’s Creative Director, the beauty line reflects his bold, avant-garde approach. Les Éternels de Balmain, a fragrance collection launched in September 2024, showcases inclusivity and artistic expression. Balmain Beauty is committed to luxury and responsibility, evident through its Butterfly Mark certification.
Balmain, founded by Pierre Balmain over 75 years ago, introduced the “New French Style” in fashion. Rousteing, as Creative Director since 2011, continues to honor the house’s heritage while adding his inclusive vision. Balmain is renowned for its French elegance, distinctive style, and commitment to diversity.
Together, Balmain Beauty and Balmain fashion convey a narrative where luxury goes beyond aesthetics to create a meaningful impact on the world. Balmain’s legacy of bold innovation and commitment to diversity in both beauty and fashion positions the brand as a global leader in redefining luxury with purpose and vision.

 

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Balmain Men's Fragrances News Women's Perfumes

Les Éternels de Balmain: A New Era of Fragrance by Balmain Beauty

By perfumestars / August 27, 2024
Balmain has officially unveiled its foray into the luxury beauty market with Les Éternels de Balmain, a groundbreaking fragrance collection that marks the brand's deep dive into olfactory artistry. This inaugural collection, crafted under the license of Estée Lauder, reflects the vision of Creative Director Olivier Rousteing, blending the timeless elegance of Balmain's Parisian heritage with a modern, inclusive approach to beauty. Comprising eight all-gender Eaux de Parfum, Les Éternels de Balmain redefines what it means to wear a fragrance—transforming scent into an exploration of identity and self-realization. Read More » “Les Éternels de Balmain: A New Era of Fragrance by Balmain Beauty”