A Journey from Notting Hill to Global Influence
Founded in 1994, AllSaints started as a men’s fashion label, but quickly expanded its reach to include women’s wear. Named after All Saints Road in London’s iconic Notting Hill, the brand drew inspiration from the area’s eclectic youth culture. The street was known for its vibrant mix of fashion, art, and music – concepts that have remained integral to AllSaints’ DNA. Over the years, the brand has evolved into a symbol of urban chic, with a strong focus on grunge-inspired elements, unconventional silhouettes, and an undeniable love for leather. It’s no surprise that Shoreditch Leather, one of the key fragrances in the new collection, is a nod to the brand’s signature material.
The Creative Mind Behind the Scents
Collaborating with Gabriela Chelariu, a perfumer from DMS-Firmenich, AllSaints continues to push boundaries with its bold fragrance choices. Chelariu’s deep understanding of the brand’s unique style allowed her to craft scents that capture the rugged yet refined aesthetic that AllSaints fans know and love. Each fragrance in the collection tells its own story while seamlessly fitting into the larger narrative of AllSaints’ commitment to individuality and authenticity.
Sunset Riot Intense: A Dynamic Reimagining
Building upon the popularity of the original Sunset Riot, Sunset Riot Intense offers a more amplified version of the beloved fragrance. With vibrant top notes of pink pepper, combined with the sensuality of orange flower and night-blooming jasmine, this composition explores a rich, intoxicating depth. The earthy, grounding notes of cedarwood, amber, and textured musks bring an intensity that sets this fragrance apart from its predecessor. Wrapped in a sleek leather-wrapped bottle, the new iteration of Sunset Riot exudes the explosive energy of a riotous sunset, perfect for those who seek a bolder, more adventurous olfactory experience.
Key Notes:
- Top notes: Mandarin leaves, pink pepper, wild freesia
- Middle notes: Orange flower, night-blooming jasmine, woodland moss
- Base notes: Cedarwood, Cetalox amber, sueded musks
Ravaged Rose: A Provocative Take on Floral Elegance
Ravaged Rose is a fragrance that balances the delicate beauty of a classic rose with a provocative twist. Inspired by the powerful presence of the Damascena rose, this scent takes the floral motif and transforms it into something vibrant and daring. The initial burst of Italian bergamot and pink pepper introduces a zesty, spicy energy that blends effortlessly with the floral heart of rose damascena absolute, ivy greens, and waterlily. As the fragrance evolves, it deepens with base notes of amber woods, soft musks, and cedar, offering a captivating complexity that moves between the masculine and feminine.
Key Notes:
- Top notes: Italian bergamot, lemon sfuma, pink pepper
- Heart notes: Rose damascena absolute, ivy greens, waterlily
- Base notes: Amber woods, soft musks, cedar
Packaged in the same leather-wrapped bottle design, Ravaged Rose evokes both beauty and rebellion, making it an unforgettable choice for those who want a fragrance that challenges conventional norms.
Shoreditch Leather: The Essence of Urban Cool
Named after the edgy and artistic Shoreditch district in London, Shoreditch Leather channels the brand’s gritty and sophisticated approach to urban fashion. At the heart of this fragrance is a leather accord that creates a scent that moves between light and dark, offering both warmth and depth. The spicy opening notes of elemi and saffron bring a suede-like texture to the fragrance, while jasmine introduces a floral softness that contrasts with the robust leather. As the fragrance settles, the woody undertones of vetiver, patchouli, and warm amber emerge, giving Shoreditch Leather a primal yet refined finish.
Key Notes:
- Top notes: Elemi, fresh rosewater, saffron
- Heart notes: Leather accord, sheer jasmine, sandalwood
- Base notes: Vetiver Haiti, patchouli essence, warm amber
Wrapped in black leather and adorned with a metallic gear-inspired cap, Shoreditch Leather reflects the spirit of the brand’s iconic leather jackets, offering a sensual yet bold olfactory experience.
A Distinctive Presentation
Each fragrance in the collection is housed in a uniquely designed bottle, wrapped in leather that reflects the urban, gritty aesthetic AllSaints is known for. The caps, designed to resemble industrial gears, add a touch of rebellious luxury. The packaging further emphasizes the brand’s non-conformist attitude, blending elements of rawness with high fashion. Available in two sizes, 30ml and 100ml, the collection invites wearers to embrace both the darker and lighter aspects of their personality through scent.
Celebrating 30 Years of Individuality
As AllSaints celebrates its 30th anniversary, this new fragrance collection marks a significant moment in the brand’s evolution. By blending its iconic style with modern perfumery, AllSaints continues to challenge conventional fashion and beauty norms. Shoreditch Leather, Ravaged Rose, and Sunset Riot Intense stand as bold statements of independence, creativity, and the freedom to embrace individuality.
In releasing these three powerful fragrances, AllSaints invites you to step into its world, a place where rebellion and refinement coexist, and where scent becomes a powerful expression of identity.