Since 2005, Sarah Jessica Parker has quietly built a fragrance line defined by character rather than category. She doesn't chase seasonal trends or crowd-pleasing accords. Her approach is centered, personal, and built on creative intuition. The new SJP Parfum Collection reflects that same philosophy, distilled into three distinct Eau de Parfum compositions: Smitten in Pink,…

In the new season, Lattafa presents Atheeri, a floral gourmand Eau de Parfum created with clarity, softness, and restraint. Its name draws from the Arabic word “الأثيري,” describing something ethereal and untouchable. This inspiration is reflected in the structure of the fragrance, which moves through light textures and calm transitions. Atheeri does not rely on…

In April 2025, DKNY introduced a new collection under the Be Delicious umbrella that captures the essence of summer through fragrance. Be Delicious Ice Pop brings together three distinct compositions - Very Cherry, Berry Bliss, and Citrus Splash - each created to reflect the brightness and pleasure of hot weather, lazy afternoons, and cool, fruity…

Oscar de la Renta continues the Bella fragrance story with Bella Soleil, the seventh entry in a line that began in 2018 with Bella Blanca. Each fragrance in the Bella series holds its own identity, and Bella Soleil carries that tradition forward with a solar floral character grounded in light, warmth, and tropical depth. Drawing…

Dior introduces Rose Star, the newest Eau de Parfum in La Collection Privée, composed by Francis Kurkdjian. Officially launched online on May 1, 2025, the fragrance reflects two lasting symbols from Christian Dior’s creative legacy: the Centifolia rose and the guiding star he once discovered near the Place Vendôme - an object he considered a…

Vera Wang has long been associated with silhouettes that define milestone - wedding gowns, couture gowns, and collections that linger in memory. Her work in fragrance follows the same language: poised, personal, and precise. With LOVE, the newest scent in her portfolio, the designer introduces a new olfactory signature - one that speaks not of…

Viktor & Rolf introduces a refined addition to its signature men's fragrance line: Spicebomb Metallic Musk Eau de Parfum. Released under the Spicebomb name, this composition takes a distinct path - one that explores the tactile contrast between polished metal and warm skin. The scent steps into a new space: not overt, not restrained, but…

Yves Saint Laurent unveils Muse Eau De Parfum, a scent that captures the creative spirit of its founder. This fragrance finds its roots in the ink sketches that once formed the blueprint of iconic designs. Part of the Le Vestiaire des Parfums series, Muse connects art and craftsmanship through a selection of deliberate ingredients. Parfumeur…

Chanel has unveiled Chance Eau Splendide, the newest fragrance in its popular Chance collection. Crafted by Chanel’s In-House Perfumer Olivier Polge, Chance Eau Splendide features a vivid fruity-floral profile. It expresses the brand’s signature elegance with clarity and brightness, underscoring the theme of luck that has defined Chance fragrances since their debut in 2003.

Lattafa Perfumes introduces Khamrah Dukhan Eau de Parfum, inspired by the Middle Eastern tradition of burning aromatic materials. The fragrance takes its name from the Arabic word "Dukhan," meaning smoke. The scent aims to reflect the beauty of this ancient practice by translating aromatic smoke into a sophisticated fragrance. Launching on March 26, 2025, Khamrah…

Kenzo's latest fragrance, Flower Cherry Poppy, launched as part of the iconic FLOWER BY KENZO collection, blends floral elegance with subtle, gourmet nuances. Master Perfumer Dora Baghriche created this fragrance, inspired by Japanese confectionery, carefully balancing freshness and sweetness. Crafted from 91% natural ingredients, Flower Cherry Poppy expresses joyful femininity through a thoughtful composition.

Bvlgari introduces Allegra Insieme, a woody-floral fragrance launched in 2025 as part of its Allegra collection. Created by Master Perfumers Jacques Cavallier and Camille Cavallier, this scent celebrates the quiet bond between friends. Its carefully selected ingredients convey closeness, warmth, and genuine companionship, offering simplicity balanced with refined elegance. Allegra Insieme captures the feeling of…

In 2025, Guerlain marks the 60th anniversary of Habit Rouge, the house's pioneering men's fragrance introduced in 1965. To honor this milestone, Guerlain presents Habit Rouge Spirit, a limited-edition parfum aged in oak barrels, offering a new interpretation of the original composition. Habit Rouge transformed men’s fragrance by integrating oriental notes, inspired directly by the…

Armani Privé Iris Bleu is a fragrance that brings together refined craftsmanship and a vision rooted in nature’s beauty. Inspired by the delicate presence of the blue iris, this composition unfolds with a balance of fresh, floral, and woody elements. The scent reflects Giorgio Armani’s approach to haute couture, where precision meets artistry in a…

Maison Francis Kurkdjian is set to unveil Kurky, a new fruity-musky fragrance that embodies a free and playful spirit. Drawing its name from Francis Kurkdjian’s childhood nickname, the scent revives memories of carefree days and vivid dreams. It invites wearers to enter a realm where each note recalls the pure joys and wonders of early…