Recent Articles on Perfume Launches
An overview of the most recent perfume publications, limited editions, and notable debuts defining this year in scent
Louis Vuitton Ambre Levant – The Golden Hour Interpreted Through Amber and Oud
Louis Vuitton Ambre Levant – The Golden Hour Interpreted Through Amber and Oud The Moment When Light Turns to Scent Imagined by Jacques Cavallier Belletrud, Ambre Levant evokes a palace emerging at dusk. Stone walls absorb the sun’s final heat,...
Jean Paul Gaultier Le Male In Blue – A Maritime Legend in Deep Blue
Jean Paul Gaultier Le Male In Blue Eau de Parfum – A Maritime Legend in Deep Blue A New Route Across the Horizon Wrapped in a metallic blue torso flacon streaked with translucent black, Le Male In Blue reflects depth...
Madonna, Desire, and Dolce & Gabbana – Twenty Years of The One
Madonna - A Cultural Constant Madonna’s presence in the new campaign resonates far beyond celebrity casting. For decades, she has embodied creative independence, self-authorship, and a refusal to conform. Her relationship with Dolce & Gabbana dates back to the mid-1990s,...
A Scarlet Rebirth: Inside Kenzo’s Le Rouge Flower
A Scarlet Rebirth: Inside Kenzo’s Le Rouge Flower The composition opens with the comforting softness of rice steam and enveloping musks. Their purity evokes the touch of fine silk. At the heart, Damask rose unfurls with a glowing intensity, revealing...
Gucci Expands The Alchemist’s Garden with Ylang Ambrato and Lignum Idealis
Alchemy in Bloom: Gucci Ylang Ambrato and Lignum Idealis Join The Alchemist’s Garden The Alchemy of Scent Inspired by the ancient practice of turning matter into light, the collection’s compositions are structured around the four alchemical stages - Substratum (Earth),...
Fragrance Trends 2025
Explore the current directions in modern perfumery – from emerging ingredients to contemporary interpretations of timeless compositions
Hall of Fame
Meet the perfumes that made history – timeless compositions that shaped and continue to inspire modern perfumery
New Perfume Releases
Discover the latest fragrances, exclusive collections, and new perfume releases shaping today’s scent landscape
Jean Paul Gaultier
Gucci
Dolce & Gabbana
Burberry
Givenchy
Chanel
Nina Ricci
Mugler
Guess
Dior
Hermès
Chloé
Michael Kors
Versace
Giorgio Armani
Tom Ford
Creed
Agent Provocateur
Calvin Klein
Carolina Herrera
Viktor & Rolf
Blue Sage
Brown Sugar
Ambertonic
Pistachio Cream
Biscuit
Dulce de Leche
Banana Cream
Passion Fruit
Anise
Peppermint
Petalia




